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MG MOTOR UK EXTENDS REACH WITH BRIDGE SPONSORSHIP

MG Motor UK and Richmond Motor Group sponsor the Itchen Bridge in Southampton, providing ultimate exposure for the brand and dealerships on the south coast
The Itchen Bridge is a key river crossing in Hampshire and is used by over six million drivers every year
Richmond Motor Group operates two MG dealerships in Southampton and Portsmouth

MG Motor UK and Richmond Motor Group, a leading MG franchise partner, have further reinforced their partnership by jointly sponsoring the Itchen Bridge in Hampshire. Strategically located near the Richmond MG Southampton dealership, banners on Itchen Bridge carry MG branding on the busiest river crossing in the county.

Connecting the A3025 Portsmouth Road to Southampton, Itchen Bridge is the main crossing in and out of the city and spans 800 metres. With over six million drivers crossing the bridge every year, the recent sponsorship provides excellent exposure for Richmond Motor Group and the MG brand.

Michael Nobes, Founder and Managing Director of Richmond Motor Group, said: “Our sponsorship of the Itchen Bridge was a huge part of our dealership’s launch plan. We don’t usually carry out such large-scale sponsorships but, just like our new partnership with MG, it was an investment that was easy to justify. We are already off to a fantastic start with our partnership and extremely excited about the upcoming ZS EV, which we see as an excellent choice for individual buyers and business fleets alike.”

Daniel Gregorious, Head of Sales & Marketing at MG Motor UK, said: “We’re very proud to be working in partnership with Richmond Motor Group, and it’s great to see such an impactful piece of MG branding right in the heart of Southampton. As the fastest-growing car manufacturer in the UK, MG is ideally placed to bring value-for-money motoring to the people of Hampshire”.

Richmond Motor Group’s MG dealerships in Southampton and Portsmouth both offer the full range of MG products, backed by MG’s famous 7-year warranty. In addition, both sites benefit from a dedicated aftersales team to ensure excellent customer support in line with MG’s drive for market-leading levels of service. The Southampton branch boasts a 10-bay workshop, while the workshop in Portsmouth offers another 25 bays. The workshops are staffed by experienced technicians trained to MG standards. In hot anticipation of the brand-new MG ZS EV, both dealerships have installed MG branded electric vehicle charging points on the premises.

Despite only opening its doors in November 2018, the Southampton branch is already one of the largest MG dealerships in the country. Richmond’s multi-brand site, including MG, stretches over six-and-a-half acres. Planning is already underway for a third MG dealership in the region, which is expected to open within the next twelve months and will offer the full MG product range and services.

Richmond MG Southampton is located on West Quay Road, Southampton, SO15 1GY. The Portsmouth branch can be found on Fitzherbert Road, Portsmouth, PO6 1RU.

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